Milind ShirkeManaging Director – Ethos Communications Inc.
Multicultural Marketing and Milind seem to synonymous. With over 15 years in Diversity Marketing across the globe, the past 12 years being in Canada Milind is well positioned to provide thought leadership on this subject.
Milind heads Ethos Communications, a multicultural marketing strategy, media, PR and event Management Company. Clients include Ontario Tourism Marketing Corporation, Wind Mobile, Scotiabank, and Unilever, to name a few.
Prior to his current role, Milind was the Director of Marketing with Western Union Financial Services – Canada. He Joined Western Union in 2000, in their Dubai office and held progressively senior roles in multicultural marketing across South Asia, the Middle East, the UK and Canada and has played a key role in the development of Western Union’s marketing platform and corporate brand in Canada.
Milind achieved his Bachelor of Chemistry (honors) from the University of Bombay (Mumbai) where he went on to earn his MBA. Actively involved in the community, Milind has been recognized by the City of Mississauga for his efforts in promoting multiculturalism and was the recipient of the 2009 award for promoting multiculturalism by the National Association of Indo-Canadians. Milind was selected to be one of the 14 recipients of the “Outstanding Asian Canadian Award” by the Canadian Multicultural Council, Asian’s in Ontario, in May 2010. In 2011 Milind was invited by the CMA to join the Brand council – for thought leadership on multicultural Marketing. Since then he has co-authored a white paper on Building brand equity with new Canadians, for the CMA.
